Quick Response (QR) Codes are two-dimensional barcodes which encode text content. QR Codes can contain over 4,000 characters, and can be scanned by any compatible barcode scanner in a fraction of a second. QR Codes are used for asset tagging, proof of identity, event ticketing, interactive museum exhibits, orienteering, school quizzes, business cards and much more! Once encoded, the URL or data withing the QR Code is permanent and almost impossible to modify.
For digital marketing, QR Codes offer a unique opportunity to engage customers directly with media whilst adding unique tracking data to measure the performance of each media installation. The codes generated by QR Explore meet all international standards, are compatible with all barcode scanners, do not add anything to the data and provides codes that will never expire.